I'm in Chicago for Tour of Elk Grove. So, in between my acclimation sessions of drinking hot Americanos outside of hipster coffee shops and checking Facebook to see if I, too, have been tagged in High Heels magazine, I thought hmmm... maybe I could visit my sponsor, SRAM.
What I thought would be a quick tour around the headquarters turned into an interview, modelling session, and bloopers reel. Once I realized what I had gotten into, I quickly took a moment to remember the lessons I've learned from America's Next Top Model and my teammate and worked that shoot.
The visit started by meeting all the SRAMees (Or is it SRAMers? Or is it SRAMies?) and seeing where they test products from the future, have meetings in rooms named after cities, develop components that float in the air...and where they eat food. Queue US Weekly mag's "Stars are just like us"
Then quickly after my kitchen tour ended, I heard the click of a new Canon, the flash of a light, and despite my resistance, my jazz hands busted out from my pockets, and soon after came what has been coined as "The Schneider."
The Schneider has been passed down generations, originating in the 1500's from the contrapposta stance.
My teammate, Sam Schneider, has made some minor adjustments, particularly because the wide stance of the legs was not very flattering for females--especially females with muscular legs, and in the process, has perfected the pose, thus creating The Schneider.
As professional cyclists, we have many media photos and as you can see, well, my stance has taken some time to perfect.
However, with many hours of lessons and practicing, I made my Schneider debut and nailed the pose at the SRAM shoot--so well that you don't even notice that I'm whispering "OMG! OMG! OMG!" I did, however, think about a quick post up in victory after this moment. (I'm pretty sure I can do two hands OFF the bike.)
So, thank you, SRAM for the tour and for the now patented "The Schneider." P.S. I also listened to a program on This American Life today called "When Patents Attack"--I'm just sayin'...
Here is the SRAM Road Diaries Interview. You, too, can support "The Schneider," by liking Team TIBCO and SRAM on Facebook. Word.